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SWOT Analysis

I’m finding myself working through a strategic planning process. I’ve known executives who would just use gut instincts when doing their strategic planning.  But when you’re dealing with someone else and their money, don’t be so gutsy.  Just do a SWOT analysis.  What does SWOT even mean!?

During strategic planning, upper level managers, directors, or executives ask a series of questions.  That’s known as a SWOT analysis because they’re trying to identify a organizations’s strengths (S), weaknesses (W), opportunities (O), and threats (T).  Because I think a picture is worth a thousand words, please see the Pictofigo enhance grid below.


  • What are your major strengths? These are internal.
    How can you capitalize on them in the future?
  • What are your major weaknesses? These are also internal.
    How can you overcome them?
  • What are your major opportunities? These are external to your organization.
    How can you take full advantage of them?
  • What are your major threats? These are also external to your organization.
    Is there anything you can do about them?

About Derek Huether

I'm Vice President of ALM Platforms at LeadingAgile. Author of Zombie Project Management (available on Amazon). Novice angel investor.

4 Responses to “SWOT Analysis”

  1. March 24, 2011 at 7:54 pm


    • Anonymous
      March 25, 2011 at 1:10 am

      Keeping me busy

  2. March 24, 2011 at 11:47 pm

    What a coincidence Derek, I just briefed our Branch on how to do a SWOT analysis to prepare for a 1 day retreat (we’re going to try an Open Space and I want to give them as many tools as possible to keep the sessions interesting, yet productive). SWOT was a simple one I could pull out that almost anyone can do. I may just have to go with the pictofigo enhanced ones! 🙂

    • Anonymous
      March 25, 2011 at 1:13 am

      I think a SWOT analysis would work really well on a white board. Whatever will get people to think out loud or as a group, I’m all for it.

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