I had 5 minutes to spare, so I walked into popular coffeehouse to grab a quick cup of joe. I didn't want a mocha-latte-hooya-watcha-ma-call-it. I wanted a good cup of black coffee. I saw a line 5 people deep. I stood there for about 30 seconds and then turned around and walked out. The image the coffeehouse wants to project is that they are this hip place where the popular and successful are seen. This image is greater than the taste of their coffee. The reality is every person and their grandmother walk through the door buying into the lie. More importantly, the coffee isn't that good. It's actually pretty mediocre. I'm glad I walked out the door. Life is too short to stand in line for mediocrity.