When Pumpkin Spice Jumped The Shark

I was driving with my family when something caught my attention.  A Mom-and-Pop garage was advertising the "pumpkin spice oil change is back".  Images like this are classic Reddit (so of course I posted it there).  In the last few years, I've notice pumpkin spice beer and pumpkin spice lattes showing up in every liquor store or coffee house.  I roll my eyes to these each Fall almost as hard as my wife when she sees holiday decorations go up before Thanksgiving.  Are we all realizing that pumpkin spice is as great as salt and pepper or is this just one more thing in our lives that goes a little too far? Has pumpkin spice jumped the shark?